OBJECTIVE: FASHION LED POSTS
As one of the UK's leading online retailers, Littlewoods was looking for topical and engaging fashion led content during one of the busiest periods of every fashionista's calendar. The objective was to increase traffic to key product pages to help increase rankings ahead of their upcoming Black Friday campaign.
Letitiah was tasked with attending the London Fashion Week shows to report on all the latest trends from the front row. The fashion reports featured trend led collections on the Littlewoods website and led to a significant uptick in visitors to the product pages featured in the posts.
London Fashion Week: Trend Reports