OBJECTIVE: DRIVE WEBSITE CONVERSIONS
TK Maxx is a much loved staple of the British high street and is well known as the home of quality fashion and homeware. The objective of the project was to increase website traffic to the newly created Christmas microsite and create a social hub to encourage shoppers to find inspirational gifts for their loved ones.
Letitiah was responsible for developing and creating a social and editorial schedule during the festive season to help drive conversions to key product pages. As a result of the campaign, TK Maxx reported a marked increase in sales of the products featured in the festive gift guides.