OBJECTIVE: CONTENT OUTREACH
Very.com is one of the larger online retailers in the Shop Direct Group and prides themselves on being at the cutting edge of youthful and trend led fashion. The objective was to seed Very's blog posts with key influencers who would publish the content on their websites and share it on their social media profiles.
Founder Letitiah Obiri was tasked with creating engaging content for an outreach campaign to celebrate the launch of their latest Spring/Summer collection. The campaign secured links from several high profile bloggers as well as achieving over 5,000 social media impressions.
Lifestyle content and outreach campaign