MARKETING TO SUIT YOUR NEEDS

An effective digital marketing strategy is instrumental for growing website traffic, building brand visibility and improving revenue for your small business or startup. Alongside on-site SEO, external SEO must also be carried out in order to improve your website’s overall performance online. A bespoke marketing package from Polkadot Digital encompasses all the factors that make up external SEO; content, digital PR and social media marketing. It's important to understand how these different marketing practices co-exist in an never ending cycle to grow your website. Firstly, by producing SEO friendly content for your website, you will benefit from increased conversions from visitors hoping to find more information about your website ahead of making a purchase.
Secondly, this content will be sent to key media, bloggers and influencers in your industry who will drive media interest in your business and inbound links which will help with rankings. Thirdly, further amplification will come from social media promotion to ensure you are sharing your content with your customers and creating online conversation about your brand. This helps drive conversions which is imperative for any small business or startup looking to increase their revenue. By opting for a bespoke marketing plan from Polkadot Digital, your business will benefit from an end to end strategy ensuring all bases are well and truly covered.

STRATEGY TAILORED TO YOUR BUSINESS

Polkadot Digital understands factors like content and online PR contribute to strong Search Engine Optimisation which in turns drives traffic and revenue to your business. Our team of experts include copywriters, content strategists, social media specialists and PR consultants who work closely together to develop and execute a successful digital marketing strategy. Cutting their teeth at some of the UK’s largest marketing agencies, your small business will benefit from big agency thinking without having to worry about a hefty invoice.

HOW DOES IT WORK?

APPROVAL

APPROVAL

We will arrange a consultation to discuss your business objectives and goals and develop a strategy to suit your requirements. You will be given final sign off on the strategy and will be able to set targets for the Polkadot team to adhere to.

IMPLEMENTATION

IMPLEMENTATION

Once the strategy has been developed, we will collaborate with you on a road-map of activity which will include monthly social media, content and PR tasks.

REPORTING

REPORTING

At the end of each month, we will report back on the activity and results of our marketing efforts. We will look closely at your website and social analytics as well as backlinks to measure the success of our strategy and its overall impact on your website’s SEO rankings.

ASK FOR PRICING

If you would like to find out more about our bespoke package tailored to your small business, please contact us below to arrange a free consultation. To find out about the other packages we offer please visit the pricing page for further information.