Promoting your small business or startup to the press can prove quite challenging if you lack the media contacts. Whilst obtaining traditional PR can sometimes be a hit or miss exercise, digital PR is much easier to secure and more importantly much each easier to measure. Polkadot Digital have an extensive database of thousands of bloggers and journalists who are always looking for innovative businesses and exciting new products to share with their readers. When you are sharing a new product or launching a new campaign to your customers, it's no longer enough to blog and promote via social media.
In order to build wider brand awareness and media interest, you will need to syndicate your content to the press who will add a layer of credibility to your offering. As well as generating media interest, online PR serves to boost your website’s ranking in search engines through effective link building. By gaining coverage on leading online media publications, your business will benefit from an increase in inbound links to your website which signals to Google that your site is important within your industry.
BUILD BRAND AWARENESSWhen you opt for our Enterprise plan, we will seed your press release or infographic to our extensive network of targeted bloggers and journalists, many of whom we have built long term relationships with. There are several creative ways of gaining trust with key influencers who will act as brand evangelists to promote your products or services. We can collaborate with them on a content marketing campaign, invite them to a special blogger event or send them complimentary gifts for reviews. Figures show that consumers look to bloggers for advice and suggestions when making purchasing decisions, so a recommendation from a leading blogger is a sure fire way of driving website traffic and customer conversions. Effective digital PR can be a tedious and labourious task, so let our skilled team of outreach strategists and PR specialists do all the hard work for you. With our monthly Enterprise package, you can rest safely in the knowledge your website traffic is growing, your brand is gaining visibility and your revenue targets are being met.
After receiving or creating your content, we will build a targeted list of journalists and bloggers who are most likely to show interest. You are welcome to review and approve this list ahead of our outreach activity.
Your content will be submitted to targeted media who will be contacted regularly to gauge their interest in your content and confirm publication dates.
At the end of each month, you will receive a report detailing the performance of the PR activity by analysing the number of media outlets and bloggers who linked back to your website’s content.
REQUEST MORE INFORMATION
If you would like to generate more buzz around your new startup or promote your small business to key influencers, please contact us for more information or see our pricing list.